Failing and learning at Whatfix.
I am also hosting SaaS Sessions Podcast out of my passion for SaaS.
I co-host GrowthX Sessions, where we bring highly-active folks from the ecosystem in one room to help tackle real-life case studies.
I believe that Growth is neither a process nor a hack. It's a mindset.
Responsible for finding, opening, and scaling up NEW channels for demand gen and branding.
I create and manage relationships with luminaries in the industry and collaborate with them for different activities like webinars, events, podcasts, bespoke events, virtual summits, and more.
- B2B Influencer Marketing / Advocacy
- Third-party partnerships / Marketing partnerships
- Expert Sessions / Group Demo
Executed the largest virtual summit for enterprises, Digital Adoption Summit, where we generated over 3500+ registrations in 4 weeks.
Some stats for the event
- 150% target achieved for registrations
- over 2000 unique companies registered
- more than 50% of companies with more than 1000 employees
- more than 70% of registrations as MQLs
Purchased and implemented Drift at Whatfix. Generated 5-figure revenue and influenced 6-figure revenue in 4 months.
I started SaaS Sessions as my selfish motive to learn and get first-hand knowledge from the luminaries in the SaaS ecosystem.
I've been unofficially doing it since 2014. It simply started with my urge to constantly learn new aspects of the SaaS ecosystem, where I used to connect with people to talk about their experiences and learning. This was all happening off the record.
I started recording and publishing these conversations as a podcast since Jan 2019. Since then I've hosted leaders (C-level/VPs/Directors) from SaaS companies like Github, Segment, G2, Moengage, and more.
Are you working in SaaS? Have a story to share? Let's talk. :)