From Sales Call to a Product launch
In a fast-moving B2B world, each sales call becomes a live demo of a constantly evolving product.
Bengaluru / Bay Area
Sunil Neurgaonkar.
B2B SaaS marketer taking products from zero to pipeline. Host of SaaS Sessions. Currently Founding Growth & Field Marketer at Adopt AI.
Now building in public: @sunilneurgaonkar on Instagram, from zero.
Now
Growing Adopt AI · documenting zero-to-one GTM from zero on Instagram · splitting time between Bengaluru and the Bay Area.
- podcast episodes
- 125+
- zero-to-one GTM
- 3×
- in B2B SaaS
- 10+yrs
01/About
The short version.
I got into SaaS the way most operators do: by accident, then on purpose. BCA from MIT-SOM Pune, then 10+ years across Whatfix, GTM Buddy, and now Adopt AI, doing the unglamorous work of taking B2B products from zero to real pipeline: field marketing, demand gen, outbound, community.
In 2014 I started calling smart people in SaaS just to learn how they thought. In 2019 I hit record. That’s SaaS Sessions: 125+ conversations with founders and operators from GitHub, Segment, G2, MoEngage, and more.
I don’t do vanity metrics, guru threads, or playbook theater. I do the work, then I write down what worked.
02/Experience
Experience.
Feb 2025 → now
Adopt AI
Founding Growth & Field Marketer (Head of Marketing, US)
- Field marketing, demand gen, outbound, and community for the AI CPA firm ($6M seed, Elevation Capital).
Nov 2021 – Feb 2024
GTM Buddy
Founding Marketer, Field Marketing & Demand Gen
- First marketing hire.
- Part of the team that took GTM Buddy to 7-figure revenue.
- Launched Voices of Enablement.
- Ran the Enable-mint Roadshow across 6 US cities.
2019 – 2021 · 2.5 yrs
Whatfix
Growth, Demand Gen & Field Marketing
- Part of the team that grew ARR 4x in 2.5 years.
- Ran flagship event Scaled end-to-end (5,000+ registrations).
- Digital Adoption Summit: 3,500+ registrations in 4 weeks, 150% of target.
- Opened B2B influencer marketing, Drift, partnerships, and podcast as channels.
2019 → now
GrowthX
Angel Investor · Early community builder (2019), now evangelist
03/Podcast
SaaS Sessions.
India’s longest-running SaaS podcast. 125+ episodes with the people building and scaling B2B SaaS.
“I started SaaS Sessions as my selfish motive to learn and get first-hand knowledge from the luminaries in the SaaS ecosystem.”
Past guests from
Past guests include leaders from Accel, ActiveCampaign, AppZen, Automation Anywhere, Branch, Chargebee, ChartMogul, Clari, CleverTap, Crisp, Dreamdata, Exfinity, Factors.ai, Freshworks, G2, GetResponse, GitHub, GTM Buddy, HackerRank, Hubilo, HubSpot, lemlist, Locale.ai, MoEngage, Nektar, Nexus Venture Partners, Notified, Omnisend, Plivo, RateGain, Retool, Salesforce, Segment, Sprinto, Toplyne, Venture Highway, Whatfix, Yellow.ai, Zapier, Zoho, ZoomInfo, and more.
…and more.
04/Notes
Field notes.
Short, tactical, no fluff. Everything I post, written down.
LLMs.txt
LLMs.txt might become the new robots.txt
Great time to be a marketer
It's a great time to be a marketer who understands tech and knows how to use tech.