Network Led Outbound

Your investors should deliver $1-$20M of PIPELINE based on your stage (seed/series A/B/C). Yes, that’s possible.

At seed stage, we have already unlocked over $2M in pipeline through our angel investors and VC introductions within just a couple of quarters.

Yet, most startups fail to tap into this potential effectively.

Here’s why:

• overwhelimg investors with vague, broad requests
• expecting them to do the heavy lifting
• sporadic asks with no repeatable process

Here’s how you can flip the script and make it work:

1. Identify connections
   Map out your investors’ network to your target accounts - this could include their portfolio companies, ex-colleagues, or college peers. (This requires manual effort: reviewing LinkedIn, portfolio websites, etc.)

2. Prioritize relationships
   Rank their connections by relationship strength to focus on the highest value intros.

3. Make it a process
   Dedicate time in your monthly/quarterly investor meetings to focus on this.

4. Set the stage
   Provide context during the meeting, gain their buy-in, and collaboratively identify the best connections.

5. Do the work for them
   Prepare ready to send blurbs that they can forward with minimal efforts

6. Track everything
   Keep it organized in a spreadsheet, and make sure to follow up.

7. Appreciate the efforts
   Thank them for every introduction, and keep them updated on the progress.

8. Scale it up
   Apply the same process to advisors, board members, key customers, partners, and well-connected friends.

Pro Tip: This manual process can be time-consuming, but with Vieu, you can automate it and uncover deeper connections than LinkedIn can show. (ping me if you want a demo)

With well executed “network-led outbound” strategy, you could generate millions of dollars in pipeline.

Here’s to opening doors to your ideal buyers in 2025. Cheers!🥂