Every B2B sales call is going to feel like a product launch.
That’s not an accident. It’s what happens when the pace of product development outruns your own sales cycle.
In a world where new features ship weekly, and sometimes daily, your product isn’t static between demos. It’s evolving.
This changes sales from repetition to improvisation. From presenting a fixed pitch to discovering, in real time, what your product has become.
Founders especially notice this. Because they’re often still building while selling. The feedback loop is so tight that a suggestion from one prospect becomes a feature for the next.
This sounds chaotic. But it’s also a superpower. It means your pitch is a living thing, not a script.
And it reflects something deeper: your startup is in a state of growth so rapid it feels like mutation. That’s where the biggest opportunities lie.
If each sales call feels like a different product, don’t fight it. Learn from it. It means you're moving fast. Just make sure you're listening fast, too.