Your investors should deliver $1-$20M of PIPELINE based on your stage (seed/series A/B/C). Yes, that’s possible.
At seed stage, we have already unlocked over $2M in pipeline through our angel investors and VC introductions within just a couple of quarters.
Yet, most startups fail to tap into this potential effectively.
Here’s why:
- overwhelimg investors with vague, broad requests
- expecting them to do the heavy lifting
- sporadic asks with no repeatable process
Here’s how you can flip the script and make it work:
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Identify connections Map out your investors’ network to your target accounts - this could include their portfolio companies, ex-colleagues, or college peers. (This requires manual effort: reviewing LinkedIn, portfolio websites, etc.)
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Prioritize relationships Rank their connections by relationship strength to focus on the highest value intros.
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Make it a process Dedicate time in your monthly/quarterly investor meetings to focus on this.
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Set the stage Provide context during the meeting, gain their buy-in, and collaboratively identify the best connections.
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Do the work for them Prepare ready to send blurbs that they can forward with minimal efforts
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Track everything Keep it organized in a spreadsheet, and make sure to follow up.
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Appreciate the efforts Thank them for every introduction, and keep them updated on the progress.
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Scale it up Apply the same process to advisors, board members, key customers, partners, and well-connected friends.
Pro Tip: This manual process can be time-consuming, but with Vieu, you can automate it and uncover deeper connections than LinkedIn can show. (ping me if you want a demo)
With well executed “network-led outbound” strategy, you could generate millions of dollars in pipeline.
Here’s to opening doors to your ideal buyers in 2025. Cheers!🥂