Here are all the tools, apps and software I'm either using or have used in the past. I hope you find this collection helpful. Let me know if you know of any tool which is not in the list and I should try.

I'll keep updating the list here as I keep on discovering new tools, apps and softwares.

Last updated - 23rd July, 2019

Note - Updated this page after I replied the link to this page on Hiten Shah's tweet. Welcome to my space on the internet. I love to connect with people more than I like to use these tools. Shoot me a message and let's talk. :)

Apps / Tools I cannot live without

  • Airtable - Works like a spreadsheet but gives you the power of a database to organize anything
  • - The easiest way to start a podcast. Create, distribute and host your podcast, 100% free.
  • Buffer - An intuitive social media management platform to help drive social media results.
  • Canva - Collaborate & Create Amazing Graphic Design for Free.
  • Feedly - RSS Reader. Organize, read and share what matters to you.
  • Grammarly - Makes sure everything you type is easy to read, effective, and mistake-free.
  • IFTTT - (If this, then that) is the easy, free way to get your apps and devices working together.
  • PayPal - Pay for Goods and Shop Online Globally
  • Slack - The hub for your team and your work
  • Streak - Supercharge your Gmail and also track email opens
  • Trello - Work more collaboratively and get more done.
  • - High Fidelity Marketing Content Stream Co-Distilled by a Tribe of Marketers
  • Zoom - Video Conferencing, Web Conferencing, Webinars, Screen Sharing

Chrome Extensions

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All other apps or tools I'm using or I've used


  • AdEspresso - Start driving results across Facebook, Instagram and ​​Google
  • PixelMe - Retarget on every ads platform all the people who clicked on your link - PixelMe add your retargeting pixel on every link you share
  • RevealBot - Advanced automation for Facebook Ads.
  • - Digital Advertising Made Easy, Effective, and Enjoyable

Analytics (Web/Product)

  • Amplitude - Comprehensive product analytics software for web and mobile. Set product strategy, increase key metrics like user engagement, retention, and conversion, and ultimately build better products.
  • CleverTap - Blazing fast analytics, powerful real-time segmentation, multi-channel messaging, A/B testing and personalization in one unified solution.
  • Heap - Automate the annoying parts of user analytics. No more manual anything. Just insights.
  • Kissmetrics - Understand what people are doing on your website and products, and deliver behavior-based engagement every step of the way.
  • Mixpanel - Get insights across all of your user-centric data to make smarter decisions and act faster based on how customers use your product or website.
  • - partners with digital publishers to provide clearaudience insights through an intuitive analytics platform.
  • Woopra - End-to-End Customer Journey Analytics


  • Hubspot - A full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow better.
  • Salesflare - A simple yet powerful CRM for small businesses selling B2B.
  • Zaius - Brings customer data and campaign execution together in a single platform, empowering B2C marketers to engineer the repeat purchase.
  • Zoho - Cheap CRM :)

Conversion Tools

  • HelloBar - Convert visitors into customers
  • Omniconvert - Conversion rate optimization (CRO) software that can be used for A/B testing, online surveys, traffic segmentation, web personalization and more
  • Optimizely - Experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.
  • SumoMe - The Easiest Way To Turn Your Visitors Into Customers
  • Visual Website Optimizer - All-in-One A/B Testing and Conversion Optimization Platform

Customer Service / Customer Messaging / Customer Success

  • Crisp - Customer Messaging For Startups
  • Drift - Conversational Marketing Platform
  • Freshdesk - Cloud-based customer service software providing helpdesk support with all smart automations to get things done faster
  • Intercom - Make customer messaging apps for sales, marketing, and support, connected on one platform.
  • Zendesk - Customer service software and support ticketing system

Data Enrichment

  • Clearbit Enrichment - Enrich and append real-time data to an email or domain. Drive growth or power your product with social data, location, job title, company size and technology.
  • FullContact - Open, cloud-based identity resolution & insights platform that enables people to fully identify, describe, & authentically connect with each other.
  • Pipl - Reverse search and data enrichment lets you find your customers' social profiles, job titles, work email addresses & more.

Data Integrator

  • Integromat - An easy to use, powerful tool with unique features for automating manual processes. Connect your favorite apps, services and devices with each other without having any programming skills.
  • Segment - Segment’s Customer Data Infrastructure (CDI) is the technical foundation for customer-first businesses and provides data integration (Connections), data governance (Protocols), audience management (Personas).
  • Zapier - Connect the apps you use everyday to automate your work and be more productive.

Data Storage


Email Marketing

  • Klaviyo - Email marketing platform. Powered by data, built for ecommerce and web businesses.
  • Lemlist - Allows you to add personalized images in your email at scale.
  • Mailchimp - Marketing automation platform and an email marketing service.
  • Mailjet - Streamline your emailing and boost your sales. The email solution for fast-moving teams.
  • Mailshake - A Simple Cold Email Outreach Tool & Templates
  • SendX -Helps you with email campaigns, drip marketing, list growth, landing pages, web forms, email popups and automation.
  • EmailOctopus - Email marketing for less, via Amazon SES

Email Signature

  • Sigstr - Email signature marketing platform allows you to standardize brand consistency and drive marketing ROI with every employee email sent.
  • NewOldStamp - Create and manage email signatures

Finance / Accounting

Forms / Surveys

  • Paperform - a web platform that enables anyone to create beautiful online forms, payment or product pages, quickly and intuitively, without any technical knowledge.
  • Survey Monkey - Drive your business forward by using Survey Monkey to capture the voices and opinions of the people who matter most to you.
  • Survicate - From website optimization and customer satisfaction surveys to complex customer insight processes integrated with your email campaigns.
  • Typeform - Build conversational forms, surveys, quizzes, landing pages, and more.
  • Wootric - Modern software platform for boosting customer happiness. Track Net Promoter Scoreâ„  (NPS), CSAT and Customer Effort Score metrics and let machine learning surface insights from qualitative comments.

Heatmaps / Recordings

  • CrazyEgg - A host of interesting information about your users. You can see what’s hot and what’s not, knowing exactly where your visitors are coming from with tools like heatmaps, scrollmaps, A/B testing and recordings.
  • Inspectlet - Session Recording, Website Heatmaps, Javascript A/B Testing, Error Logging, Form Analytics
  • Hotjar - The fast & visual way to understand your users
  • Smartlook - Visitor recordings, heatmaps, conversion funnels, and automatic event tracking will give you great insights.

Lead Generation

Lead Identification

  • Albacross - Identify, Track & Target Companies Online. Use the B2B platform to generate valuable leads and advertise with increased efficiency.
  • Clearbit Reveal - Turn an IP address into rich company data to identify anonymous web traffic
  • Leadberry - Web based B2B lead generation software that converts website visitors to sales leads.
  • Leadworx - Advanced Website Analytics for B2Bs which turns your website visitors to hot sales leads.

Marketing Automation

  • Active Campaign - Integrated email marketing, marketing automation, and small business CRM.
  • Autopilot - Marketing automation software made visual.
  • - Marketing automation for the whole customer lifecycle
  • Drip - ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale.
  • Omnisend - Omnichannel eCommerce marketing automation platform.
  • Pardot - One of the most powerful marketing automation tool I've used.


Notes / To Dos

Password Manager

Payment / Payment Gateway

  • 2Checkout - Accept payments online, anytime, anywhere. It's an online payment processing service that helps you accept credit cards, PayPal, and debit cards.
  • Instamojo - Free payment gateway in India.
  • Razorpay - Payment Gateway, Payment Links and other Payment solutions
  • Stripe - Online payment processing for internet businesses. A suite of payment APIs that powers commerce for online businesses of all sizes, including fraud prevention, and subscription management. A payment platform to accept and process payments online for easy-to-use commerce solutions.
  • TransferWise - Transfer money abroad easily and quickly with low cost money transfers.



  • Better Proposals - Send professional looking proposals in half the time with Better Proposals. Close more deals with in depth analytics and digital signatures.
  • Nusii - Online Proposal Software for Creative Businesses


  • Blinkist - Key takeaways from the world’s best nonfiction books in text and audio
  • Pocket - Save interesting articles, videos and more from the web for later.
  • Sip by ProductHunt - Daily tappable tech news and stories


  • Databox - Mobile-First KPI Dashboards for Business
  • Geckoboard - Effective data dashboards for your business that keep teams informed, motivated and aligned around your KPIs.
  • Dashthis - All your marketing data in one automated report.
  • Reportz - Digital Marketing KPI Dashboard Reporting Software
  • WhatAGraph - Marketing Analytics and Social Media Reporting

Sales / Prospecting

  • Clearbit Prospect - Generate the perfect lead in seconds. Send just a company domain and ideal role to instantly uncover the perfect prospects with complete contact info.
  • Growbots - fully automate your outbound sales process. Prospecting and outreach in one place.
  • - Efficiently and effectively engage prospects to drive more pipeline and close more deals.
  • - Organise the mess of sales automation with a simple and elegant sales prospecting tool.
  • -Inbound and outbound sales automation platform that puts your outreach on autopilot while still keeping communication with every prospect personal.


  • Ahrefs - SEO Tools & Resources To Grow Your Search Traffic
  • Keyword Hero - Match keyword to session in GA, get rid of (not provided)
  • SEMRush - Service for competitors research, shows organic and Ads keywords for any site or domain
  • SERP Stat - Growth hacking tool for SEO, PPC and content marketing
  • SERanking - All-Inclusive cloud-based SEO software
  • UberSuggest - Free Keyword Tool, Generate More Suggestions
  • WebSite Auditor - In-depth site auditing.
  • WebTextTool - The easiest way to create high quality content that converts

Scheduling / Webinar

  • 24 Sessions - Video chat meetings, easy scheduling and insights
  • Book like a boss - Create your own page with everything you need to sell your services, take appointments, & get paid!
  • Calendly - Schedule meetings without the back-and-forth emails
  • - Pick takes the back and forth out of finding a time to meet by comparing calendars

SMS / Push Notifications

  • MoEngage - User analytics & Engagement
  • Plivo - SMS API and Voice API that enables businesses to communicate with their customers at global scale.
  • Twilio - Communication APIs for SMS, Voice, Video and Authentication
  • WebEngage - Engage users over Mobile Push, In-app, Emails, SMS, Web Push and more!

Social Media Management

  • Content Studio - Discovery, Curation & Social Media Management Platform
  • Hootsuite - Social Media Marketing & Management Dashboard
  • Missinglettr - Clever social campaigns and engagement tools for companies that blog
  • Planable - Social Media Collaboration and Approval Platform
  • PromoRepublic - Social media marketing platform with 100,000 post ideas for small businesses, agencies and freelancers

Social Media Monitoring

  • Awario - Track mentions of your brand and competitors across the web, discover your niche influencers, engage with customers, and find new sales leads on social media.
  • Brand24 - Instant access to mentions about your brand across the web.
  • Mention - Lets you track social mentions, analyze competitors, find influencers, and generate leads.

Video Editing / Creation

  • Fleeq - Create bite-size training videos in minutes!
  • Legend - Turns words into stunning text animations, in video or animated GIF.
  • Lumen5 - Social videos made easy. Turn articles into videos in minutes.
  • Rocketium - The easiest video making tool for writers, designers, managers, and grandmas!

Virality Tools

  • ViralLoops - Viral and referral marketing platform to launch ranking competitions, sweepstakes, pre-launch and referral programs.
  • Vyper - Grow your business with viral contests

Website / Landing Page Builder

  • Simvoly - Create Funnels and Websites From One Place
  • Unbounce - Landing Page Builder & Conversion Platform for Marketers
  • Unless - Contextualization platform for websites, that makes your website respond like a human
  • WebFlow - Responsive web design tool, CMS, and hosting platform